In Quebec and beyond, our lifestyles are evolving—and so are the spaces we live in. Expectations have shifted: people aren’t just looking for four walls and a roof anymore. They want to live in a neighbourhood, not just at an address.
With VISTOO, which features the largest inventory of new housing units across Québec, we’ve identified what today’s renters truly value in this new market reality.
Wood is making a strong comeback in Québec—for its low carbon footprint as much as for the warmth it brings to living spaces. We’re seeing it in more and more developments, reflecting a collective desire to live in durable, authentic, and environmentally conscious environments.
Sustainably sourced wood comes from responsibly managed forests, often certified by organizations such as the Forest Stewardship Council (FSC). It’s renewable, biodegradable, and naturally insulating—helping reduce energy needs for heating and cooling.
By incorporating this material into our construction projects, we not only help preserve forests and reduce waste, but also create healthier and more sustainable living environments.
Reconnecting with nature, adopting healthy and active lifestyles, and fostering a sense of community—these are powerful trends reshaping the rental market.
Renters are increasingly drawn to developments located near green spaces, parks, and bike paths. Buildings that feature outdoor courtyards with trees, greenery, and communal seating areas are becoming especially popular. These spaces provide fresh air, relaxation, activity, and a chance to connect with neighbours.
The desire for nature doesn’t stop at the doorstep. Inside, renters also want to feel that connection—through large windows, abundant natural light, natural materials, and soft, calming colours.
Natural materials like wood and stone evoke a sense of calm and balance, creating serene, harmonious interiors. Soft tones—terracotta, pale blue, muted green, beige, off-white, and light grey—help set a relaxing and welcoming atmosphere.
Since the pandemic, there’s been a clear shift toward bright, comforting, and healthy spaces—places that simply feel good to live in.
Living well means being able to easily enjoy your surroundings. When searching for a home, renters now prioritize proximity to local shops and services, access to public transit, and safe pedestrian and cycling paths.
Amid the ecological transition, developers must rethink urban planning to encourage more sustainable modes of transportation—walking, biking, public transit, and car-sharing. These alternatives to solo driving significantly reduce greenhouse gas emissions and improve residents’ quality of life.
In short: being well located means living well.
Today’s renters want more than a simple apartment—they want a complete, accessible living environment that offers good value for money. Among the must-haves:
Other amenities include wall-mounted heat pumps for better temperature control, and pet-friendly policies that make life easier for animal lovers.
To meet today’s expectations, developers need to rethink their approach and focus on:
Looking for an inspiring living environment—or simply curious about projects redefining the way we live? Our Merlo project in Valleyfield embodies this vision: a fully wood-built development, inspired by Scandinavian design and best practices in sustainable construction.
And to explore more new projects across Québec, VISTOO remains an essential reference!